A website is a necessity today to keep up with the changing world trends. Even if you are a small business owner, a well-made website highly increases your web visibility, and in-turn your customer engagement. So let’s take a look at how to make a website for your business in a few easy steps.
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Step 1: Planning
Defining purpose for building your website A website usually has a purpose statement. It usually varies from website to website. A website could be made to sell a product, or make a hotel reservation, or just to make people aware of a cause. It’s always better to be clear about the purpose statement before actually building the website.
Make a list of the required features Think about the necessary things your website must have to achieve its purpose. For example, a portfolio website is incomplete without a photo gallery, similarly, an e-commerce website would have a better appeal with a thank you page. A cart is a necessity in e-commerce applications, whereas some pages require a form to connect with the business.
Make a wireframe A wireframe is a 2-D blueprint of your webpage that usually depicts how the website would look once developed. It is very important as it gives a clear idea to the developers of exactly how and where you want various objects to be placed on your website. Making a wireframe is one of the primary activities while building a website.
Branding and Styling Decide on how to brand better using your website. For example, placing your logo on the home page helps in branding. Similarly, go for a color palette that suits the theme of your website. For instance, education websites look better in blue or green, and at the same time bright colors like orange and red work best with food delivery sites.
Step 2: Decide on how to build your website
A website can be built in primarily two ways, namely, using a web building platform like WordPress or using the step-by-step approach, i.e., using technologies like HTML, CSS, etc.
For small business owners, investing time and money to learn the specifics of website building is not a very smart investment. This is where website builder platforms come in.
Using a CMS A CMS stands for a Content Management System. WordPress is one of the best examples of CMS out there. If your website is content-heavy, or you need to customize the website to suit some specific needs that are not met by website builders, then CMS is an appropriate choice for you. However, some degree of technical skill is involved while dealing with a CMS. Although, a fundamental website is easily built in WordPress, more often than not, a more technical website enhances your online presence and that’s where WordPress developers come into the picture.
Using a website builder Website builders like Wix and Weebly provide layouts to create your website. These are relatively easier to use, often come with drag-and-drop functionality, and you can see the website take shape as you build it. Shopify is one of the leading e-commerce website builder platforms in the market today that allows small businesses to build and run an online store.
Using traditional technologies If you are a skilled developer, or have one in the workforce, you can always go for this option. Technologies like HTML, CSS, and JavaScript can be easily used to build your desired website quickly and efficiently, However, the degree of technical skill involved in this is of expert level.
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Step 3: Decide on your website contents
Planning about what actually goes on your website is very important. This usually includes things like content, professional images, business logos, and a lot more.
Logos Logo plays an important role in the branding of the website. It is what stays with your website visitor, or more importantly leaves a lasting image for your brand.
Written Content ‘Content is King.’ The amount and quality of content that goes into your website play a vital role. Too much content causes cluttering, whereas, too little is just not enough and the viewers are left with insufficient information. Along with this, your content should also be engaging to the readers.
Images Photos and videos are a great way to enhance your website, especially if they are relevant to your business and the purpose of your website.
Step 4: Choosing a web host and domain name for your website
Looking for a web host becomes necessary at this point of Website Development. A web host gives you a place to publish your website. There are a lot of choices in the market, however, it is advisable to go with one that offers multiple domain names and bandwidth.
Another thing that needs to be taken care of before actually publishing your website is your domain name. People from anywhere in the world will access your website using this domain name. Therefore, it affects your brand visibility as well.
Step 5: Hosting and Maintaining you website
Once your website is built and ready to publish, check it in a live state. Ensure that everything looks and feels correct as per your standards. By this time you must have finalized your domain name and URL to host your site. Host it on your chosen web host.
After your site is live, ensure that it is up and running from time to time. Update the information about your business, and at the same time keep the website relevant to its purpose.
This might seem a lot of work, but having a website for your business is absolutely necessary. This is where we come in.
When you hire Tickling Trees as your web-developing agency, our team of professionals takes care of everything you need. We sit with you to understand your need for the website and customize designs and content based on it.
We structure a website that is easier for your audience to interact with and at the same embodies your business statement to the fullest.
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