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  • Writer's pictureTickling Trees


Graphic Designing plays an important role in creating an identity for your brand. It not only improves the aesthetic value of your brand but also delivers your message to your audience in the most impactful way possible.

There are so many brands today that can easily be identified by just their logos. Brands like Apple and Coca Cola have conquered their graphic design, just to name a few.

The services of a graphic designer are all but necessary today to create personalized marketing materials like brochures, logos, or stationery for a brand. Graphic design is the most effective way to communicate concepts and ideas visually.

After the pandemic, a large portion of the marketing is actually done on social media, where a creative and great design can even set your small business apart from a major brand. Creative billboards and social media posts are just a few of the many examples of graphic design defining your brand.

Even if you are not an industry giant, nothing is stopping you from branding like one. With that in mind, let’s take a look at the various aspects graphic designing can actually help you with.

Graphic designs and marketing

Image by on Freepik

A graphic designer implements designs, colours, and shapes to convey information to your client. Various designing tools and software have simplified the design process and marketing mediums like social media have allowed us to convey these messages effectively and consistently.

We have listed a few reasons to consider graphic designing in marketing today.

To give an identity to your brand

A picture is better than a thousand words, and a well-designed one is more likely to stay in the brain longer than just words. People come in contact with hundreds of brands every day, which increases the competition for your brand. In such a case, it is of utmost importance to enhance your company’s visual appeal and grasp the attention of every potential customer in the market.

Better lead generations and conversion rate

The main goal while marketing is to convert potential audiences into long-time customers. Using unique call-to-action elements, a professional graphic designer targets the consumer into indulging in a service provided by the brand. Consumers are more responsive toward brands that personalise content for them. Graphic designers can help in that aspect by creating personalised brochures or stationery to promote themselves to a large audience.

Most effective ways to communicate ideas

It doesn't matter if you are the owner of a multi-million dollar company or of a small business, telling your story to your audience is of utmost importance. We live in a world where we come across hundreds of social media posts and hundreds of advertisements every day. It is very easy to get lost in this crowd. However, getting lost would effectively mean losing out on a large number of customers.

Graphic designers implement visual elements to effectively convey your story to your audience. They make sure you get noticed. They make sure your brand’s message and individuality reach your target customers.

Image by on Freepik

We live in a visual-centric world, every day we come across many instances of wonderful graphic designs from billboards on the streets, to social media posts. What is important for you as a brand is to define your style and individuality to stand out in this crowd, and use designs that go well with your business statement.

We know all of this might sound overwhelming, but we are here for you.

When you hire Tickling Trees as your graphic designing agency, we make it a point to create the best designs for you. Our team of professional graphic designers will sit with you to come up with aesthetically pleasing designs which are creative and encapsulate everything that your brand stands for.


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