In the last couple of years, the internet has taken the world by a storm. In an article, Statista claims that the number of Internet users has increased to 932 million as compared to a mere 92 million in 2010. This number is also predicted to reach as high as 1500 million by 2040. In other words, anybody and everybody is on the internet today, they are connected.
Hence in order for a business to reach its audience or to reach the masses, the internet is where it needs to be.
This is where digital advertising comes into the picture. For a long time, communication was done through newspapers and articles which was later changed to means like radio and television. However, now even these seem to be obsolete and digital marketing is the new talk of the town.
So let’s take a quick look at what Digital Advertising is all about!
What is Digital Advertising?
Marketing through online channels like advertisements, social media platforms, streaming services, vlogs, blogs, and various other online platforms to increase the reach of a company and promote a brand is known as digital marketing.
It is in fact a quick and easy way to reach the target audience through multiple channels and various formats including audio, video, texts, and images.
How does this affect you - A business owner?
A huge part of your business development depends upon whether your brand reaches the audience. Usually, a marketing strategy is implemented to ensure the proper promotion of your brands, items, and services. Earlier marketing strategies involved marketing via banners on public display, mass media like tv and radio, or newspaper advertisements.
However keeping up with the recent trends, it is also important for the businesses to stay relevant amongst their targets. This is where Digital advertising comes into the picture.
It is no surprise that a lot of people spend a lot of time on the internet today, a study shows that there are 5.03 billion active internet users in the world.
Around three million people are connected over social media itself, hence it becomes the top priority for your business to be visible to this mass for your growth.
Digital advertising helps you to do just that, through various means it helps you to reach customers all over the world wide web.
Another major reason for you to consider digital advertising is that your competitors are probably already doing it! Just this past year, 63% of businesses have increased their budgets for digital marketing.
Why should we do it? - The perks of digital advertising
Addressing the very obvious fact that maximum people nowadays rely on the internet for basic day-to-day needs, In this situation, an internet advertisement can work wonders for your business. Statistics show that;
More people use a cellphone today than read a newspaper. In such a scenario an online advertisement can reach a larger crowd as compared to other traditional alternatives.
Customers are more likely to look up your brand after they come in touch with some advertisement of it. Digital advertising also comes up with a larger and honestly more creative approach to advertising. Things like trends, influencer advertisements, and social media marketing work wonders for the growth of a small business.
People are more receptive to these new forms of advertisement, they largely hop on trends and are easily influenced to like or dislike a particular product based on an influencer review. In such cases, it becomes very evident that digital marketing is the key to reaching a larger audience.
High-quality digital advertising includes email marketing, ads, social media posts, and content marketing. A large group of people do their shopping online, and in such a case, a google ad or a brand awareness campaign helps to increase the reach of the brand monumentally.
It also allows your customer to interact with you in real-time via comments, reviews and texts, this increases the interactivity of the customers and ultimately leads to them feeling a part of your community. This also helps you to get a better understanding of what the customer wants and needs.
Finally, it also gives you a chance to see how many people you have actually reached by the means of the numbers of likes and comments on a particular social media post. You can also track their activities to develop a better more effective marketing strategy.
All these points clearly indicate that the way of the digital market is efficient and more effective than other traditional ways of marketing.
Where to start?
Now if you are a business owner ready to upgrade your marketing by inculcating these factors but are overwhelmed as to how to start, we got you covered.
At Tickling Trees, we provide a one-stop solution for all your digital marketing needs. We provide a wide array of services to help you reach your target audience. Our team would love to help you through every step of this new and creative advertisement journey you might undertake. Check us out at Tickling trees, and contact us today so that together we can work towards improving your company’s digital presence.