ROLE OF VIDEOS IN NEW AGE MARKETING
What are videos in marketing?
In today's day and age, videos play a key role in digital marketing. The use of videos in marketing is known as video marketing. It has been seen to be way more effective as compared to other forms of marketing; being more powerful, engaging, and educating than still pictures or advertisements.
Videos are also the best way of promoting your products and telling your audience about them in detail.
Importance of Video Marketing
Video Marketing has currently been the most favored form of digital marketing, often considered the best way to engage with clients as well as generate a loyal customer base for the business. That being said, it has become very important for businesses of any size to have a go at this form of digital marketing.
Few reasons why video marketing has risen to the top:
Leads to an increase in sales and provides decent ROI.
Studies show that 64% of businesses claim that videos have directly helped them increase their sales, and are satisfied with the ROI of their video marketing investments, while a whopping 66% claim that videos helped them generate leads. In other words, Video Marketing has helped businesses generate both clients and prospects effectively.
This is also a statement in itself as to how in spite of not being the cheapest way of marketing, video marketing provides a decent ROI (Return on Investment) and shows great profits in the long run.
Videos appeal to mobile users.
Studies state that there will be about 205 million video viewers on smartphones by the end of 2022 in the US only. Additionally, mobile video consumption doubles every year, and about 57- 75% of global videos are played on mobile devices. This also leads to the belief that users love to watch videos on their mobile devices, on the go.
Hence brand advertisements and content personalized for the users have a better chance to get noticed and ultimately increase engagement.
Engages everybody, even the laziest of buyers.
A lot of people would automatically skip your brand advertisement if they are wordy and need a lot of effort to be put in. Video adverts on the other hand are easy to understand, interesting, and engaging. Today’s audience hardly has the time to sit and read long, wordy pieces of content. In such cases, videos of your products in action might just do the trick for you.
Entertaining videos are often shared socially.
Viewers claimed that they are more likely to share an entertaining brand video over social media, rather than one which is more factual. Even social media platforms like Instagram and Facebook encourage video content. In recent times, a lot of small businesses have actually benefited from these 60-second entertaining reels on Instagram, which has helped them grow and reach their desired client base.
In this situation, making fun, trending videos will get your product noticed, help you reach your customers, and ultimately increase traffic to your website.
Why does your business need it?
Well for starters, everyone is doing it. Studies show that 86% of modern businesses use videos as a marketing tool, and a huge proportion of these businesses (92%) view video marketing as an important part of their marketing strategy.
Videos are a very personal way to engage and interact with your audience. Additionally, videos are the best way to explain your products or service to your customers and to provide a better understanding.
96% of the end users have said that they have watched an explainer video to learn about a product or service, and a further 88% claimed to have been convinced to use a product or service after watching a video.
How to go about making videos for your business?
All you need is an idea that goes well with your business statement. Making videos can be as easy as shooting them with your own smartphone. However, if you are looking for something more professional, Tickling Trees has a wide array of services pertaining to video production.
Various types of videos, including explainer videos, 2D and 3D animations, product shoots, live shoots, and motion graphics are something we specialize in. We can also help you with the editing of your already shot videos.
Come to us with an idea, and see it come to life in a way that will amaze you and your audiences alike.