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  • Writer's pictureTickling Trees


What is Social Media Marketing?

Social Media Marketing is a form of digital marketing , where businesses use social media to promote products and services, or just reach out to their audience, and in turn achieve their marketing goals. However, social media marketing is not just about posting content on social media pages, it also involves optimizing social media, taking daily reports, and maintaining regular interactions with the audience. Studies show that 77% of social media marketers say that social media marketing has somewhat been very effective for their company in the year 2021-2022.

Properly done and maintained, a good social media presence can help create a loyal customer base and more often than not help in increasing sales as well as generating leads for your business.

Perks of Social Media Marketing

A good social media page automatically helps to build conversation around your brand. People spend a large part of their day on social media today, making it the best place to market your products or services.

  • Studies show 81% of people use Instagram to research products and services.

  • Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.

  • 4 out of 5 people on LinkedIn drive business decisions.

  • 46% of TikTok users engage with the app without any other distractions.

Other than this, social media marketing comes with various benefits as listed below:

  1. Increased Brand Awareness: When properly done, social media marketing efficiently helps your brand reach new customers everyday. People interacting with your content increases brand awareness. Every share introduces your brand to a new network of individuals with the potential to become new buyers. By investing a couple of hours every week, you can considerably increase the exposure of your brand.

  2. Provides a free platform to tell your brand’s story: Social media provides the biggest platform for marketing, and guess what? It is absolutely free of cost. Share your brand’s story and get noticed by millions of people online. Making a profile on social media is essentially free of cost, and any social media advertising strategy requires less funds than most conventional advertising strategies.

  3. Helps gain market insights: One of the biggest advantages of social media is that you can accurately understand what products your customers love and what they don’t. This can be easily done by monitoring activities on your profile. Using your account as a research tool helps you get insights which would otherwise be impossible.

  4. Helps build a loyal customer base: Millennials are also the most loyal generation to their favorite brands, with just over half (50.5 percent) saying that they are extremely loyal or quite loyal to their favorite brands. A loyal customer base works wonders in terms of growth of a brand. However, brand loyalty goes hand-in-hand with customer satisfaction. A lot of users prefer social media marketing because they get to reach out directly to the business owners about their queries and issues regarding the advertised products.

  5. Improved customer satisfaction : When your brand is online, responding to comments, uploading statuses, or engaging in conversation with the customers, it automatically increases the credibility of your business. Responding to comments with a personalized message rather than an automated one makes the customers feel heard. Every customer interaction is a chance to show that you care for them and this makes your customers view you in a positive light.

Why is a proper strategy important ?

There is no doubt that just having a social media presence will increase the exposure for your brand, however, a proper social media strategy increases your chances of getting noticed. Just posting content is not enough. Short-form videos is the top social media format used by 54% of social media marketers, followed by live streaming, live audio chat rooms, and user-generated content. 80% of marketers say funny content is the most effective on social media.

Knowing recent trends and jumping onto them, working with influencers having large numbers of followers help you reach new networks of people, and hence, potential buyers. Analyzing which content gathers more views, and identifying and eliminating those that don’t help you, save considerable efforts and resources. A social media strategy customized for your brand helps improve your brand awareness.

Selecting the right platform for your business is also an important aspect of a good social media marketing strategy.

Where do we come in?

We at Tickling Trees, sit with you, understand your mission statement, and come up with a strategy that works perfectly with your business. We analyze the market to design and post content that garners the most attention, consistently keeping in mind what’s trending and what's not. Creating posts with relatable captions to reach your audience more efficiently, we inspect your social media to find out which areas require more attention and proceed to work on them, keeping in mind the best interest of your business.

Our goal is to help your brand grow and gain the most exposure using the strategy we develop for you. So without further delay, contact us to get started. Let us do the hard work for you, while you enjoy the benefits.


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